Human-centered Storytelling: How Design Thinking Improves Public-powered Journalism

Janosch Troehler
5 min readDec 12, 2019

Design Thinking has become a major buzzword in the last few years. It is clear that Design Thinking is not the solution for everything. However, as a human-centered framework that “integrates the needs of people, the possibilities of technology, and the requirements for business success” (Tim Brown), Design Thinking may provide a useful process for public-powered journalism.

In a research paper for my master’s degree in Digital Management at Hyper Island, I explored the ways Design Thinking could be applied in journalism. This article is a comprehensive summary of said paper as well as a start for further discussions and improvements.

Let’s take a look at the Design Thinking process as described by the British Design Council.

Credits: British Design Council

It starts with a problem statement. After that, there are four phases visualized by a double diamond:

  1. Discover: Gaining insights into the problem
  2. Define: Synthesizing research findings
  3. Develop: Ideating potential solutions
  4. Deliver: Implementing a solution that works

Sometimes a fifth phase is added to show that the delivered solution is iterated over and over. Dan Nessler, a Hyper Island alumni and Head of…

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Janosch Troehler
Janosch Troehler

Written by Janosch Troehler

Change is an opportunity. Product at Zeilenwerk and Hyper Island alumni.

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