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Can The Blue Economy Make The World More Sustainable?
Prof. Dr. Gunter Pauli has been called the Steve Jobs and the Che Guevara of sustainability. Indeed, the Belgian scientist and public speaker is one of the best-known evangelists of sustainable businesses. However, can the “Blue Economy” change the world as we know it?
September 2018 in Zermatt, Switzerland. The Zermatt Summit is taking place for the seventh time. Professor Pauli sits in the hotel’s lounge, holding a glass of water. He looks like a modern dandy with his white beard and sassy hair cut. Dressed casually in a shirt and a jacket, he sports an intense sparkle in his eyes. Gunter Pauli is a man always prepared, always ready to attack the status quo.
In 1994, the Belgian professor was invited to Japan to prepare the famous Kyoto Protocol. However, the real impact of Prof. Pauli originated from the term Blue Economy. He was the first to mention this concept. As a well-spoken, charismatic man, the 62-year-old scientist soon evolved into a poster boy of the Blue Economy movement. Today, he travels around the globe, visiting companies, speaking on stages as the leading figure behind the Zero Emissions Research and Initiatives (ZERI).
